Singapore Overview
Financial Performance
Revenue
Not Provided
Gross Profit
Not Provided
Net Profit
Not Provided
Monthly Rentalt
S$3,000
Business Operations & Assets
Stock
S$500,000
Price Included
Owner Role
Full Time
Premise Status
Rent
Premise Type
Office Building
Business Details
Reason For Sale
The lady founder, a parent of multiple young children, wishes to focus on family life.
Description
OVERVIEW:
A well-known and highly popular premium kids’ fashion brand, specializing in personalized baby, kids, and family lifestyle products, is now available for acquisition. Founded and headquartered in Singapore, the business has rapidly evolved into a widely recognized international brand, attracting discerning parents and gift buyers across diverse markets. With global shipping capabilities, it has built a strong customer base in countries such as Australia, the UK, the US, Indonesia, Japan, and Malaysia.
BUSINESS HIGHLIGHTS
ESTABLISHED BRAND: Over 5 years of successful operations with a loyal and growing customer base
NICHE FOCUS: High-quality, customizable baby, kids, and family apparel
UPDATED FINANCIAL PERFORMANCE (SGD):
Revenue:
• 2022: $1.3M
• 2023: $1.5M
• 2024: $1.8M
• 2025 (Projected): $2.1M
Profit (Net after Director Remuneration):
• 2022: $180K
• 2023: $210K
• 2024: $360K
• 2025 (Projected): $470K
Director’s Remuneration:
• 2022: $126K
• 2023: $170K
• 2024: $200K
**This remuneration is currently paid to the owner and would transfer as profit or salary to the new owner post-acquisition.
Total Owner Earnings (Profit + Director Remuneration):
• 2022: $306K
• 2023: $380K
• 2024: $560K
• 2025 (Projected): $700K
INTERNATIONAL PRESENCE: Strong overseas customer base in Australia, UK, US, Indonesia, Japan, and Malaysia
SALES CHANNELS: Primarily direct-to-consumer via branded website, with additional revenue from platforms like Lazada and others
RETAIL PRESENCE: Available through premium retail partners including Motherswork, Tangs and more.
MEDIA RECOGNITION: Featured in Tatler, Vogue, Harper’s Bazaar, Sassy Mama, HoneyKids, and more
OPERATIONAL STRENGTHS
LOGISTICS HUB: Centralized logistics and fulfillment base in Singapore
OUTSOURCED OPERATIONS:
• Fulfillment, warehousing, and logistics handled by trusted third-party providers
• Marketing executed by an experienced digital agency
• Accounts maintained by a professional outsourced accounting firm
OFFICE: Approximately 1,000 sqft, located in the city-fringe East area of Singapore, housing 2–5 staff who manage day-to-day operations
RENT: Approximately $3,000
SUPPLIERS: Long-standing relationships with reputable OEM manufacturers overseas
IP PROTECTION: Brand and product IP registered with the Intellectual Property Office of Singapore (IPOS) and internationally
REASON FOR SALE
The lady founder, a parent of multiple young children, is seeking to step back from the business to focus on family life. This presents an exceptional opportunity for a strategic buyer or investor to take over a turnkey, scalable business with global potential.
OWNER SUPPORT & TRANSITION
The current owner is committed to ensuring a smooth transition and is willing to provide a comprehensive handover. This includes:
• Introductions to employees, suppliers, and key partners
• Transfer of operational knowledge and trade secrets
• Guidance on product sourcing and logistics
• Support with brand positioning and ongoing marketing efforts
ASKING PRICE
• Feel free to offer and negotiable,
Includes:
-Existing inventory and packaging materials valued at approximately SGD $500,000
-Rental deposits for the current office space
-Full brand assets, IP rights, customer database, and all operational infrastructure
Please Note:
-Financial estimates are rounded for confidentiality; detailed financials available upon due diligence.
-Final terms will be properly drafted by a lawyer.
-Buyers/investors are encouraged to conduct their own due diligence during negotiation.
-We are not liable for any inaccuracies in the information provided. Photos are for illustrative purposes only.
Property Information
A well-known and highly popular premium kids’ fashion brand, specializing in personalized baby, kids, and family lifestyle products, is now available for acquisition. Founded and headquartered in Singapore, the business has rapidly evolved into a widely recognized international brand, attracting discerning parents and gift buyers across diverse markets. With global shipping capabilities, it has built a strong customer base in countries such as Australia, the UK, the US, Indonesia, Japan, and Malaysia.
BUSINESS HIGHLIGHTS
ESTABLISHED BRAND: Over 5 years of successful operations with a loyal and growing customer base
NICHE FOCUS: High-quality, customizable baby, kids, and family apparel
UPDATED FINANCIAL PERFORMANCE (SGD):
Revenue:
• 2022: $1.3M
• 2023: $1.5M
• 2024: $1.8M
• 2025 (Projected): $2.1M
Profit (Net after Director Remuneration):
• 2022: $180K
• 2023: $210K
• 2024: $360K
• 2025 (Projected): $470K
Director’s Remuneration:
• 2022: $126K
• 2023: $170K
• 2024: $200K
**This remuneration is currently paid to the owner and would transfer as profit or salary to the new owner post-acquisition.
Total Owner Earnings (Profit + Director Remuneration):
• 2022: $306K
• 2023: $380K
• 2024: $560K
• 2025 (Projected): $700K
INTERNATIONAL PRESENCE: Strong overseas customer base in Australia, UK, US, Indonesia, Japan, and Malaysia
SALES CHANNELS: Primarily direct-to-consumer via branded website, with additional revenue from platforms like Lazada and others
RETAIL PRESENCE: Available through premium retail partners including Motherswork, Tangs and more.
MEDIA RECOGNITION: Featured in Tatler, Vogue, Harper’s Bazaar, Sassy Mama, HoneyKids, and more
OPERATIONAL STRENGTHS
LOGISTICS HUB: Centralized logistics and fulfillment base in Singapore
OUTSOURCED OPERATIONS:
• Fulfillment, warehousing, and logistics handled by trusted third-party providers
• Marketing executed by an experienced digital agency
• Accounts maintained by a professional outsourced accounting firm
OFFICE: Approximately 1,000 sqft, located in the city-fringe East area of Singapore, housing 2–5 staff who manage day-to-day operations
RENT: Approximately $3,000
SUPPLIERS: Long-standing relationships with reputable OEM manufacturers overseas
IP PROTECTION: Brand and product IP registered with the Intellectual Property Office of Singapore (IPOS) and internationally
REASON FOR SALE
The lady founder, a parent of multiple young children, is seeking to step back from the business to focus on family life. This presents an exceptional opportunity for a strategic buyer or investor to take over a turnkey, scalable business with global potential.
OWNER SUPPORT & TRANSITION
The current owner is committed to ensuring a smooth transition and is willing to provide a comprehensive handover. This includes:
• Introductions to employees, suppliers, and key partners
• Transfer of operational knowledge and trade secrets
• Guidance on product sourcing and logistics
• Support with brand positioning and ongoing marketing efforts
ASKING PRICE
• Feel free to offer and negotiable,
Includes:
-Existing inventory and packaging materials valued at approximately SGD $500,000
-Rental deposits for the current office space
-Full brand assets, IP rights, customer database, and all operational infrastructure
Please Note:
-Financial estimates are rounded for confidentiality; detailed financials available upon due diligence.
-Final terms will be properly drafted by a lawyer.
-Buyers/investors are encouraged to conduct their own due diligence during negotiation.
-We are not liable for any inaccuracies in the information provided. Photos are for illustrative purposes only.
Property Information
Buyer Support & Terms
Support and Training
Yes.
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