Profitable Eyewear E-Commerce Brand | 29K+ Units Sold | High-Margin Business

The owners are reallocating focus and capital to other strategic opportunities.

This business is a performance-driven, direct-to-consumer e-commerce brand operating in the growing eyewear niche, targeting digitally active consumers seeking both functional and fashion-forward eyewear solutions. It specializes in a focused, design-led product offering of blue-light blocking glasses and fashion sunglasses, continuously aligned with modern lifestyle trends and supported by strong consumer demand across Germany, Austria, Switzerland, and emerging international markets.

With nearly $1.7M in TTM revenue and proven product-market fit, the business has established itself as a leading player within its niche. The company is supported by a substantial customer base, having generated approximately 29,000 orders over the trailing twelve months, including a flagship product that has sold more than 29,800 units, providing a strong foundation for continued growth and customer retention.
Operating on a streamlined, asset-light business model powered by Shopify, and supported by fully outsourced fulfillment and automated customer support systems, the business maintains operational simplicity without requiring warehouse ownership or significant day-to-day management involvement.

Customer acquisition is driven through a diversified marketing infrastructure spanning Meta, TikTok, and Google Ads, supported by a proven UGC-driven creative framework and active Klaviyo retention systems. With meaningful opportunities remaining in international expansion, Performance Max campaigns, influencer partnerships, affiliate marketing, and customer retention optimization, the business presents clear avenues for continued growth—making it an attractive acquisition opportunity within the rapidly expanding eyewear and digital lifestyle accessories market.

At a Glance

Business Model: Direct-to-Consumer (DTC) E-Commerce Brand with Outsourced Fulfillment
Year Launched: 2023
TTM Revenue: $1.7M
TTM Net Profit: $380K
Average Order Value (AOV): $59.87
Market Position: Performance-driven, direct-to-consumer eyewear brand operating primarily across Germany, Austria, and Switzerland, specializing in blue-light blocking glasses and fashion sunglasses. The business combines proven product-market fit, exceptional unit economics, and a diversified multi-channel acquisition strategy across Meta, TikTok, and Google Ads, serving a growing audience of digitally active consumers seeking both functional and fashion-forward eyewear solutions.

Shopify Store & Complete Website Infrastructure
Primary Brand Domain (amdor.de) and Associated Digital Assets
Meta Ads, TikTok Ads, and Google Ads Accounts with Full Historical Performance Data
Klaviyo Email Marketing Account and Automated Retention Infrastructure
Customer Database Representing Approximately 29,000 Orders and Thousands of Historical Customers
Complete Product Catalog Including Blue-Light Glasses and Sunglasses Collections
Full UGC Creative Library, Ad Creatives, Marketing Assets, and Brand Content
Instagram and TikTok Social Media Accounts
Trustpilot Profile and Zigpoll Customer Feedback Infrastructure
Established Supplier Relationships and Manufacturing Contacts
Outsourced Fulfillment Partnerships and Logistics Workflows
Resolvia Customer Support System and Automation Infrastructure
Six Fully Documented Standard Operating Procedures (SOPs) Covering Core Business Functions
Operational Documentation, Workflows, and Training Materials Required for a Seamless Ownership Transition

While the eyewear market is competitive, this business differentiates itself through:
A focused, design-led product portfolio centered on blue-light blocking glasses and fashion sunglasses, allowing the brand to command attractive margins while serving a growing audience of digitally active consumers.
Proven product-market fit, supported by a flagship product with more than 29,800 units sold, significantly reducing the risks commonly associated with emerging consumer brands.
A diversified customer acquisition strategy spanning Meta, TikTok, and Google Ads, reducing reliance on any single marketing channel and creating a resilient foundation for future growth.
Exceptional unit economics, characterized by a $59.87 average order value, approximately 82% gross margins, and product costs of only $3–4 per unit, enabling efficient customer acquisition and strong profitability.
A streamlined, asset-light operating model featuring outsourced fulfillment, automated customer support systems, and documented SOPs that eliminate the need for warehouse ownership or complex operational management.
Unlike many competitors that compete primarily on price or broad product selection, the business has established a clear market position through a focused product strategy, strong brand identity, proven UGC-driven marketing framework, and highly efficient operating structure. This combination creates a more defensible platform for long-term growth, international expansion, and continued market penetration.

Expand Internationally into markets such as the United States, United Kingdom, and additional European countries.
Scale Google Shopping & Performance Max campaigns to capture more high-intent customers.
Optimize Klaviyo Email Marketing to increase repeat purchases and customer lifetime value.
Grow Influencer & UGC Partnerships using the existing proven creative framework.
Increase Profitability through advertising and operational optimization.
Introduce New Products, Bundles, and Accessories to increase average order value.
Strengthen Customer Retention through enhanced post-purchase and loyalty initiatives.
Further Automate Operations to improve efficiency and scalability.

The seller will provide a 90-day post-acquisition support period, with flexibility to extend if needed. Support channels include:
Email
WhatsApp
Online meetings
Phone calls
In-person (where possible)

Yes, seller financing is available.
TBD