Incorporated in Singapore since year 2000, The brand is well known as food take away outlets with specialty and theme in related food items. The companies currently operates 16 outlets, 6 of the outlets is under owner operation and 10 outlets under franchise, the core food recipes is supplied from their central kitchen, the profit is also generated from the supplies to their franchised outlets, inclusive of one time franchise fee and monthly royalty fee. The business model is easily duplicable with very little capital expenses for new outlets’ expansion, the brand and business model is also duplicable around South East Asia and Other countries.